Storify

I recently tried my hand at creating a Storify post regarding an essay I recently wrote.

Overall, I liked it.

Credits roll, everything is resolved, I get the girl in the end, etc. etc. etc.

Clearly, I can’t leave my blog post at that. Allow me to fill it in a little bit.

Here’s a picture of Huey Lewis with a sea lion. Clearly it has nothing to do with this post and I have no idea what I am doing with my life.

The way that the website is set up makes things a lot easier when doing research. A Lot. In text citations are 500 times easier and sources aren’t only validated, but can be notified when you use them. The user interface is simple and foolproof. It’s actually quite unique in it’s setup in the sense that it really takes a lot of effort off of the writer and puts more emphasis on the facts and allowing the user to post them. If this kind of set-up was commonplace in blogs at their advent, we wouldn’t have to worry about unnecessary misinformation or blatant misquoting.

Case in point.

This being said, the service does have a slight flaw. It’s now 100% easier to spin facts and information for the benefit of your point. If you don’t want to talk about X, well, just Google the opposite of X and post all the facts about that. It’s sort-of a double edged sword in the end if you look at it that way; the idea you can use the same tool for equal representative views of both sides by doing the same thing.

 

The only downside to Storify (and with any other program that has an easy user interface) is that it doesn’t tell you or force you to rationalize. This is to say, Storify doesn’t read your article and go “alright, man, this is great and all but what about the other side?” As with all programs, this is entirely up to the user and no-one else. This can be a good thing or a bad thing. It’s good in the sense that, in all your grand naiveté, that you will realize how one sided your argument is and begin to research the other side of the argument in hopes that it will help cement your point even further. The fortunate thing is that finding a counterpoint is as easy as finding the point your trying to prove.

 

The bad thing about this is is that it allows one to become so deeply seeded in their idea that they can just research their point to the point where it’s just redundant. That’s a glaring problem with anything pertaining to mass media; it’s easy to find all different points but, at the same time, it’s a lot easier to find the same point multiple times. This is, of course, a problem on an academic level as well as an interpersonal level. If one keeps beating a point to redundancy, then their argument becomes less strong even though they found so many points relating to their idea.

 

This being said, Storify should be used with an open mind and an open understanding of the subject. Going into this program with the idea that you are going to use it maliciously just to get one point across is an appeal to spin media and is neglecting the options presented by this program. The fortunate thing about Storify is how easy it is and how it makes all forms of media easily accessible to anyone who bothers to use it. The only thing to keep in mind is to understand that there are multiple ways to use is since the program doesn’t scream and yell at you to be rational (yet).

I had no idea how to end this so here’s Huey Lewis again.

SEVENTH GENERATION IS AWESOME (Also, a talk about rhetorical analysis).

To begin, rhetorical analysis is, in short, a paper or an essay that goes ahead and dissects parts of a conversation or a paper and explains to the reader how all the parts, in turn, work together as one to make a point or an idea.

A PAYED ADVERTISEMENT FOR ‘SEVENTH GENERATION’ CLEANERS.

Hey, you! Yeah, YOU. Are you tired of normal cleaners and want something more awesome? Well, try SEVENTH GENERATION cleaners.

Your mom might think that Mr. Clean is the best type of cleaner but come on! She’s old, she doesn’t know what good cleaner is. I’m 22 years old, I’m cooler and younger than your MOM. (Ad Hominem and Ad verexundium).

Pictured Above: Your Mom.

In fact, the only people that use Mr. Clean are old people so it’s clear that Mr. Clean is for old people ANYWAYS! (Non sequitur). So you only got two choices here: be old like your MOM or be COOL and use “Seventh Generation” cleaners (Either/or).

Your chariot awaits, Mr. Clean supporters.

Know what’s so cool about “Seventh Generation” cleaner (besides the obvious fact that it’s COOL)? Well, it’s made of water. That’s right, WATER. And, as you know, we humans are 70% water. THEREFORE, we are actually 70% “Seventh Generation” cleaner! (Confusing Cause And Effect). Isn’t that pretty cool? We are walking BILLBOARDS for this awesome product already. Since you’re made of water and you’re still reading this, it means that “Seventh Generation” cleaner is safe and good to use since it’s made from the same stuff as YOU!

“Thank GOD I’m made of Seventh Generation cleaner!”

Let’s face it, I’m a cool person (unlike your mom and other old people). I’m not the only cool person. There are over a MILLION cool people using this product. Why aren’t you? Don’t you want to be cool like us? (Ad Populum). We know it’s an election year this year but why would you even give a damn about voting for the next leader of the free world when you can be a cool person and buy “Seventh Generation” cleaner?! (Red Herring).

See?! Every Ron Paul supporter knows how important “Seventh Generation” cleaning products are! That’s why they aren’t there!

How about you take a look at it this way: Your mom is OLD, right? And she’s been using Mr. Clean for as long as you can remember, right? Well isn’t it clear?! Your mom is OLD because she used MR. CLEAN. (Post Hoc). Doesn’t that suck? Imagine if I started using Mr. Clean; I’d be as old as your mom by now. Nope! I’m still 22 years old! Why? Because of “Seventh Generation” cleaner, THAT’S WHY. It’s clear that it’s the Fountain of Youth for your cleaning surfaces (and 70% of your body).

Step right up.

But anyways, I digress…

JUST KIDDING.

Are you still shocked at the whole Your-Mom-Is-Old-Because-She-Uses-Mr. Clean thing? YOU SHOULD BE because it’s pretty freaky. I mean think about it. Because she used Mr. Clean, your mom is old. And since she’s old, she’s older than you. And since she’s older than you, she has more power than you, and since she has more power than you, she’s controlling you. And since she’s controlling you, you’ll never be cool. Isn’t that messed up?! (Slippery slope). She’s also evil, too. Mr. Clean has bleach which means Mr. Clean products want you to ruin your clothes WHICH ISN’T COOL (Straw Man)

LOOK!! Mr. Clean ruined their pants and made them less trendy.

Now let me ask the ultimate question. Do you want to use Mr Clean? Or do you want to use a product that makes you cool, keeps you young, is made from the same stuff you are, and doesn’t ruin your clothes?

Just give me your credit card and I’ll make you cool right now.

Appeals Commercial

I decided to take the original and pretty lame Hoveround commercials and add a new spin to them. HERE’S MY VIDEO

For those who may or may not have experienced these commercials, here’s the original.

As you can tell from observing it, the audience it is directed to is a very distinct and, arguably, narrow audience. The imagery of the nursing homes and the grandchildren serve as weird ultimatums for the elderly who cannot walk with ease any more; if you can’t walk CLEARLY you’re going to go to a home and you’ll never see your grandchildren anymore.

The solution?

The Hoveround of course!

The commercial is full of information to help the elderly person make the choice that would give them mobility again, including imagery of helpful telephone assistants, the aptly named Tom Kruise, the plethora of elderly people hanging out with their families and doing the things they love. Clearly this commercial is more ethos and pathos driven as it gives you tons of information and doesn’t use much in the sense of imaginative sales tactics.

This is my problem with this commercial. It serves as an infomercial as opposed to a goofy commercial.

My goal with this commercial was to change it into a nonsensical pathos driven advertisement. Aimed particularly to younger gentlemen who want to be “cool” or “hip.”

In my video, I decided to remove any form of information. I also removed any instances of old people talking in the form of testimony. I kept in Tom doing his introduction to welcome the viewer to the product itself but that’s about it. I then found plenty of clips on Youtube of people doing stupid stunts on Hoveround’s and randomly placed them into the video amongst images of old people riding them around. For an added effect, I removed all the audio and replaced it with a song by the band The Jon Spencer Blues Explosion; a hard-rock/punk/blues band. I included a video of them preforming and randomly placed clips of it throughout the video as if the commercial was, in fact, a music video for the band preforming.

The end result is a video that is more rock orientated and more viewer friendly. Since it is not contextually stated that Hoverounds are for old people, the imagery of the band preforming and the kids preforming stunts on the device sell it successfully as more of a toy and less of an aid to those in need. Because of this, it’s clear that the commercial is much more pathos driven than the original. I feel as though the advertisement does succeed in the respect that it now successfully sells the product to a younger group of people and even more so because of the amount of misinformation.  The idea that a simple change of tune and context can make a product completely different is proven to be factual with this video.